work day - Big Lots

I chose to leave my full-time job at a design firm when I had my son. It was a really tough decision because I loved my job and love what I do. I just couldn't bear to think about leaving my baby with strangers while I was at work. And I realized that I had the potential to work and make money from home with the type of work that I do.

One of the projects I worked on was a brand for Big Lots' spices. They came to my firm to have us brand all of their "house" products and spices was one of them. The main challenge is that the Big Lots customer may not speak English or be able to read and needs to be able to recognize the product and/or ingredients without reading. I designed two concepts: one illustrative and one photographic, both depicting what was in the spice in question. They eventually chose the photographic route and a stylist, myself and a photographer used real, fresh ingredients for 28 different spice combinations.